Digital Track - Maruti Suzuki XCELerate 2026

Maruti Suzuki launches the third edition of XCELerate, a next-gen case study competition for futuristic minds who can envision the future of mobility and work towards making a mark with their diverse ideas. XCELerate captures the spirit of being bold with ideas and moving beyond boundaries to step up to build the future of mobility. It lays down a foundation for a pathway that is designed to find a balance between the pillars of mobility and the future growth aspects. Calling all eligible E-School students with a passion for the automobile sector to innovate and become the next changemakers. We’re looking for the ones who make the most out of new experiences to design for a sustainable future. Find the spark to your fuel that ignites the spirit of bold ideas and the confidence to become limitless! Eligibility Criteria: Open to final-year students pursuing Engineering (Computer Science/IT) or MBA (IT) programmes from select campuses. Click here to access the list of eligible campuses. Team Formulation Guidelines: Students will be able to register only using their official college email ID. Students must register in a team of 2-3 members. All members of a team should be from the same institute. Cross-specialisation teams can participate. Cross-year teams are not allowed to participate. All the team members need to provide their consent to participate in the competition. A student cannot be a part of more than one team. There is no restriction on the number of teams from an institute. Once the registration closes, the teams won't be able to change their team members. Competition Structure and Details: Round 1: Executive Summary Submission Teams will be required to submit a 2-slider presentation of their proposed solution in PDF format. All the teams are requested to submit their entries a few hours before the deadline to avoid any last-minute hassle. The teams would be able to view and change their submissions anytime before the submission deadline. Hence, we would recommend the teams to make their submission at the earliest. Round 2: Detailed Presentation and Video Submission Round Shortlisted teams need to submit their detailed solutions as a 10 slider presentation in PDF format and a self-recorded 2-minute video in MP4 format explaining the slides and taking us through the solution. Video should include both the solution as well as the presenter (sample video frame). Round 3: Grand Finale The National Finalists will present their solutions to the jury panel of Maruti Suzuki. All the important details will be shared with the shortlisted teams via email. Rewards & Prizes: Grand Finale Winning Team will receive INR 1,25,000 Cash and a Certificate First Runner-Up Team will receive INR 75,000 Cash and a Certificate Top 2 Teams will receive PPI Opportunities with Maruti Suzuki