Engineering Beyond The Classroom - Session 2

Same Tools. Same Skills. Same Options. So Why You? A 90-minute interactive workshop exploring why people choose one company, product, or person over another when similar alternatives exist. Through real-world case studies, participants will understand the principles of differentiation, positioning, creativity, and strategic thinking. The second half shifts the focus from businesses to careers in the Age of AI, helping participants identify what makes them distinct when everyone has access to similar tools and skills. The workshop will be hands-on and discussion-driven, with activities and exercises designed to encourage critical thinking and self-reflection rather than a traditional lecture format. Topics Covered Differentiation & strategic positioning Understanding human behaviour Case studies of successful companies Creativity & design thinking Critical thinking & problem-solving Personal differentiation in the Age of AI Building a distinct career identity Speaker Details Nandini Mediratta Co-founder, NAP | Researcher • Designer • Strategy Professional Trained at NIFT and IIT, Nandini works at the intersection of human behaviour, creativity, technology, strategy, and business. Through NAP, she works with founders and product leaders on differentiation, product and market positioning, and building businesses that stand out. She has worked across fintech, supply chain, AI, and B2B SaaS, including multiple 0-to-1 products and ventures. Guidelines The workshop is open to all students. Active participation in discussions and activities is encouraged. Participants are expected to engage respectfully with other attendees. The workshop is designed to be interactive, so come prepared to think, participate, question, and share ideas.