Logo Redesign Contest

As India’s largest company-owned early childhood education ecosystem, KLAY has spent over 15 years nurturing young minds and supporting over 80,000 families across 180+ centers. As we evolve from early childhood care into a broader learning ecosystem under our core governing idea, "From Potential to Purpose," we are officially revamping our brand identity.We invite the brilliant young designers and creative thinkers to reimagine the KLAY logo for the next chapter of our brand journey. Contest Highlights: Task: Create an original logo mark that tells our brand story ("From Potential to Purpose"), evolves across multiple service lines, and feels fresh, distinctive, and full of possibility. Deadline: September 15, 2026. Reward: ₹50,000 Cash Prize + an exclusive opportunity to collaborate with the KLAY brand team on a published case study documenting the creative journey. Submissions must include the original logo design and a detailed concept note. A student can submit multiple entries. They should be compiled into a single PDF document and uploaded on the link provided. Designs must be 100% original work (no AI generation, stock vectors, or adapted existing art). Entries to be directly uploaded to the submission link by the participants here.