PitchFest

Overview Eating alone is an option; dining together is an experience. CoEater matches people who don’t want to eat solo with like-minded dining partners, turning everyday meals into social connections. We’ve built the table—now we need you to fill the seats. CoEater PitchFest is a creative strategy challenge where innovative minds design bold, actionable growth campaigns to drive user registrations, active diners, and restaurant partner bookings. The Challenge Form a team of 1–4 members and develop a go-to-market growth campaign addressing one (or both) of the following core objectives: User Acquisition: How do we make signing up for CoEater the default move for solo diners, newcomers, foodies, and busy professionals? Transaction Growth: How do we convert registered app users into frequent, paying table bookings at our partner venues? Core Focus Tracks Guerrilla & Campus Marketing: Low-cost, high-impact physical activations that turn local food hubs and campuses into registration engines. Digital & Viral Loops: Referral programs, social-first content strategies, and gamified app onboarding that spark organic word-of-mouth. B2B Restaurant Partnerships: Win-win tie-ins that incentivize restaurants to promote CoEater directly to their off-peak solo diners. Submission Deliverables Format: A 5-to-7 slide pitch deck (PDF) or a 3-minute video walk-through. Content: The Core Hook (the central creative idea) Target Audience Persona & Positioning Execution Blueprint (budget-conscious timeline & channels) Metric Projections (estimated CAC, conversions, and sign-ups) Evaluation Criteria Originality (30%): Does the idea stand out from conventional social media ads and discount codes? Feasibility (30%): Can our team launch this plan within 60 days on a realistic startup budget? Direct Growth Impact (25%): Is there a clear, measurable path from the campaign to app installs and confirmed reservations? Clarity of Pitch (15%): Is the presentation sharp, compelling, and well-structured? Prizes & Perks First Place: Cash prize + execution budget to pilot your strategy with the CoEater team. Top 3 Finalists: Direct mentorship from tech and hospitality founders, feature across CoEater channels, and platform dining credits. Bring your sharpest growth hacks, creative instincts, and appetite for scale. Registrations close soon—reserve your spot at the table.