Ad Mad

About the Competition Ad Mad is a creative advertising competition that challenges participants to showcase their imagination, marketing skills, and persuasive communication through an original advertisement. Teams must develop an engaging advertisement for a given or self-selected product or service, presenting it in a way that captures the audience’s attention and communicates a compelling message. The focus is on originality, creativity, effective branding, and the ability to make an ordinary product stand out through an extraordinary advertising concept. Participants are encouraged to experiment with humour, storytelling, satire, emotional appeal, and unconventional marketing strategies. The Challenge Teams must conceptualise and create an advertisement that promotes a product or service in an innovative, entertaining, and persuasive manner. The advertisement should have a clear message, a defined target audience, and a distinctive selling point. Participants must demonstrate how their creative approach can attract attention, build interest, and influence consumer perception. What Teams Have to Do Product/Service Selection: Choose a product or service to advertise, identify its purpose, and define the target audience. Creative Concept: Develop an original advertising idea with a catchy message, a unique selling proposition, and a distinctive approach. Advertisement Creation: Present the concept through an engaging advertisement, following the format and duration guidelines announced by the organisers. Marketing Impact: Ensure the advertisement is memorable, relevant to its intended audience, and capable of generating interest in the product or service. Submission Guidelines Participants must register through Unstop. After registration, participants must join the official WhatsApp group using the link provided below for important updates, announcements, and further instructions. Any required advertisement video or supporting material must be submitted through the designated Google Drive submission link. All advertisements must be original and created by the participating teams. AI-generated advertisements or AI-generated submission content are not permitted. Participants must independently develop their creative concepts, scripts, and final submissions. Plagiarism, copied advertisements, or unauthorised use of another creator’s work will result in disqualification. All submissions must be appropriate, respectful, and free from offensive or discriminatory content. Any music, visuals, footage, or third-party material used must comply with applicable usage rights and competition rules. Evaluation Criteria Creativity and Originality: 25% Advertising Concept and Persuasiveness: 25% Entertainment Value and Audience Engagement: 20% Marketing Strategy and Product Presentation: 20% Overall Execution: 10% Total: 100% Judges will assess the originality of the concept, the effectiveness of the advertising message, the ability to engage the target audience, and the overall quality of execution. Important Dates Last Date for Registration: 14th October Last Date for Submission: 15th October Participants must complete their registration and submit their entries before the respective deadlines. Late submissions may not be considered. Core Principle Think creatively. Advertise differently. Make your product unforgettable. Can you turn an ordinary product into an extraordinary advertisement?