AdMad: The Anti-Ad

Overview Mantra, the Marketing Club of IIM Raipur, proudly presents AdMad: The Anti-Ad, an inter-college advertising extravaganza that challenges you to rethink everything you know about advertising. What if you had to advertise a brand without ever showing its logo, mentioning its name, or revealing its product? Could you still make the audience recognise it? This year, we turn conventional advertising on its head. Choose a brand and bring its identity to life through its iconic campaigns, signature colours, cultural associations, nostalgic memories, or distinctive personality. Use storytelling, humour, satire, or unexpected twists to create an advertisement that speaks volumes without saying the obvious. Whether it's a short film, a reel, an animation, or an entirely unconventional format, the challenge is to make your creativity do the talking. No logos, no brand names, no explicit product reveals. Just pure imagination and the power of brand recognition. Can you make a brand unforgettable without showing it? Step into the world of Anti-Ad, where the less you reveal, the more you make people remember.Event Guidelines The event is open to students from colleges across India. Participants can register individually or in teams of 2–3 members. All members of a team must belong to the same institute, irrespective of their specialization or year of study. Each participant can be a part of only one team. Choose any brand and develop an advertisement that captures its identity without explicitly revealing it. The advertisement must not mention the brand's name, display its logo, or explicitly reveal the product. Participants may use storytelling, humour, nostalgia, parody, iconic references, signature colours, or other creative techniques to make the brand recognisable. Ensure that all submissions are original and do not infringe on copyrighted material. Participants must adhere to the submission guidelines and deadlines communicated by the organizing team. All submissions must comply with Unstop's community guidelines. Maintain a spirit of creativity, fair play, and sportsmanship throughout the event. The evaluation criteria and winner selection process will be communicated by the organizing team. All submissions will become the property of the event organizing team. The decision of the organizing team shall be final in case of any dispute. Reach out to the event organizers for clarifications or additional information. Submission Guidelines Submit your video advertisement directly on Unstop. The video must not exceed 2 minutes. The brand name, logo, and explicit product reveal must be avoided throughout the advertisement. Your submission should creatively capture the essence of the chosen brand and make it recognisable through its identity, legacy, or cultural associations. Participants are encouraged to experiment with different storytelling styles and creative formats. NOTE: The deadline for registering for the event is 10 pm on 17th October, 2026.