Bharat Business Cases: Submit Case Study

Bharat Business Cases: Real Indian Businesses. Real Challenges. Real Marketing Lessons. A MarkHub24 Case Documentation Initiative: India's most interesting business stories are not always found in boardrooms of large corporations. They exist in neighbourhood markets, family-run enterprises, regional brands, local retailers, cafés, manufacturers, service businesses, startups, traditional businesses and emerging ventures across the country. With Bharat Business Cases, MarkHub24 aims to document these businesses and turn their real-world journeys into structured learning cases for students, marketers, entrepreneurs and business enthusiasts. We are inviting students, researchers, marketing enthusiasts, aspiring consultants, entrepreneurs and young professionals to identify and document a real Indian business and analyse it through a strong business and marketing lens. What Is Bharat Business Cases?: Bharat Business Cases is a MarkHub24 initiative dedicated to documenting real businesses operating across India. The objective is not simply to tell a business story. The objective is to understand: What problem did the business face? Who are its customers? What makes the business different? How does it compete? How has it built customer relationships? What marketing strategies does it use? How has it adapted to changing consumer behaviour? What challenges has it encountered? What can other businesses and marketers learn from it? Each selected submission will be developed as a structured business case and published on the MarkHub24 website, with due credit to the contributor. Who Can Participate?: The Call Is Open To: Undergraduate students. MBA/PGDM students. Postgraduate students. Research scholars. Marketing enthusiasts. Business enthusiasts. Entrepreneurs. Young professionals. Independent researchers. Aspiring consultants. Anyone interested in studying Indian businesses. You may participate individually or as a team, subject to the submission requirements. What Kind Of Businesses Can You Study?: We are particularly interested in real, operating Indian businesses across different sectors and geographies. Local & Traditional Businesses: Neighbourhood retailers. Family-owned businesses. Traditional stores. Local manufacturers. Wholesalers. Artisans and craft businesses. Legacy businesses. Food & Hospitality: Local restaurants. Cafés. Bakeries. Sweet shops. Cloud kitchens. Street-food businesses. Regional food brands. Services: Coaching institutes. Salons. Fitness businesses. Healthcare-related businesses. Professional services. Local agencies. Education businesses. Modern & Emerging Businesses: D2C brands. Digital-first businesses. Local startups. Regional brands. Social-media-driven businesses. Technology-enabled local businesses. MSMEs & Other Businesses: Manufacturing businesses. Distributors. B2B businesses. Export-oriented businesses. Family enterprises. Regional businesses. The business does not need to be famous or large. In fact, we encourage participants to look beyond well-known brands and discover businesses whose strategies, adaptations and customer relationships can provide meaningful learning. What Are We Looking For?: The most important requirement is that the submission should be based on a real business. Your case should go beyond publicly available information and generic descriptions. We want you to investigate and understand the business. You May Conduct: Interviews with the owner/founder/manager. Primary research. Customer observations. Business visits. Secondary research. Social media analysis. Website and digital presence analysis. Competitor analysis. Market observation. The final case should demonstrate actual research and marketing thinking. Marketing Analysis Is Mandatory: This is a business case with a strong marketing perspective. Your submission should meaningfully analyse the business's marketing dimensions. Depending on the business, you may examine: Customer: Target customers. Customer segments. Consumer behaviour. Customer needs and motivations. Buying patterns. Customer relationships. Positioning & Branding: Brand identity. Positioning. Value proposition. Differentiation. Brand perception. Local brand equity. Marketing Strategy: Product/service strategy. Pricing. Distribution. Promotion. Customer acquisition. Retention strategies. Digital & Social Media: Social media presence. Digital marketing. Content strategy. WhatsApp marketing. Online reviews. Website/e-commerce presence. Digital customer acquisition. Competitive Environment: Key competitors. Local vs national competition. Competitive advantage. Market changes. Threats and opportunities. Consumer & Cultural Context: Local consumer behaviour. Cultural factors. Community influence. Regional preferences. Changing consumer expectations. Growth & Adaptation: Expansion. New products/services. Digital transformation. Changing business models. Response to market disruptions. Generational transition. You do not have to force every framework into your case. Choose the areas that genuinely apply to the business. Suggested Case Format: Submissions should be approximately 3,000–4,000 words. A strong submission may follow this structure: Case Title: Create a clear and engaging title that captures the central business or marketing challenge. Business At A Glance: Provide basic information such as: Business name. Location. Industry/category. Year established. Nature of business. Approximate scale, where information can be shared. Founder/owner, where relevant. 3. Business Background: Tell us how the business started, its evolution, its products/services and its current position. 4. The Market Context: Explain the market in which the business operates. Discuss relevant: Market trends. Customer behaviour. Competition. Local dynamics. Industry changes. 5. The Business Challenge / Opportunity: Identify the central challenge, decision or opportunity that makes this business worth studying. For example: Declining footfall. Competition from online platforms. Changing consumer preferences. Need for digital transformation. Expansion into new markets. Pricing pressure. Brand repositioning. Customer retention. Scaling a traditional business. 6. Marketing Strategy: This should be the core of the case. Analyse how the business attracts, serves and retains customers. Discuss relevant aspects of: STP | Branding | Positioning | Marketing Mix | Digital Marketing | Consumer Behaviour | Customer Experience | Communication | Distribution | Pricing | Growth Strategy Use frameworks only where they genuinely help explain the business. 7. What The Business Did: Document the actual actions taken by the business. Avoid turning this into hypothetical recommendations. The focus should be on what the business actually did, why it did it and what happened afterward. 8. Results / Outcomes: Where information is available, discuss measurable or observable outcomes. Examples: Customer growth. Revenue growth. Store expansion. Digital engagement. Increased enquiries. New markets. Repeat customers. Product expansion. Improved visibility. If exact financial figures are confidential, do not disclose them. 9. Marketing Analysis: Interpret the case through a marketer's perspective. What strategic decisions appear significant? What consumer insight can be identified? What differentiates the business? What marketing principles can be observed? 10. Key Learnings: Conclude with practical lessons that students, marketers and entrepreneurs can take from the case. Verification & Business Consent — Mandatory: Because Bharat Business Cases is based on real businesses, every selected case will undergo a verification process before publication. Participants must therefore have a genuine connection with the business or be able to contact an appropriate representative. Before publication, MarkHub24 will contact the business/owner/founder/authorised representative to verify the case and obtain consent for publication. Consent must be provided through email. The business representative should confirm by email that: The business has been accurately represented to the best of their knowledge. They have reviewed the relevant case information. They consent to MarkHub24 publishing the case on its website. They understand that the case will be published for educational and informational purposes. Any confidential information that should not be published has been identified or removed. No case will be published without successful business verification and publication consent. MarkHub24 may contact the business directly using publicly available or participant-provided contact information. Photograph Requirement: Every submission must include at least one clear photograph of the business. The photograph should preferably show: The business/store/establishment. Exterior signage. Business premises. Product/service environment. Owner/founder with the business, where possible. The photograph should be original or properly authorised for use. Do not submit copyrighted images downloaded from Google, social media or other websites unless you have permission to use them. Additional photographs may be included where relevant. Important Authenticity Requirements: Participants must ensure that: The business actually exists and operates in India. Information presented in the case is factually accurate. Interviews and statements are represented honestly. No fabricated business information is used. No confidential information is disclosed without permission. Any secondary information is properly researched. Photographs are authentic and authorised for use. The submission is original. AI tools may be used for research assistance, editing or language refinement, but the underlying research, observations, interviews and analysis must be genuine. A submission that is substantially fabricated, plagiarised or based on an imaginary business will not be considered for publication. What Happens After Submission?: Submissions will go through an editorial review process. The process broadly includes: Submission → Editorial Screening → Case Review → Business Verification → Consent → Editorial Refinement → Publication MarkHub24 may contact selected contributors for: Clarifications. Additional information. Supporting photographs. Business contact details. Source verification. Corrections. Editorial changes. Selection for publication is subject to editorial review and successful business verification. Submission does not automatically guarantee publication. Publication On MarkHub24: Selected and verified cases will be published on the MarkHub24 website under Bharat Business Cases. Every published case will carry due credit to the contributor(s). Depending on the case and editorial requirements, the published article may include: Contributor Name | Institution/Organisation | Business Studied | Case Title MarkHub24 may make reasonable editorial changes to structure, grammar, formatting, headings and presentation while retaining the substance of the contributor's work. Publication Certificate: Contributors whose cases are successfully selected, verified and published will receive a MarkHub24 Publication Certificate recognising their contribution to the Bharat Business Cases initiative. The certificate will acknowledge the contributor's role in researching and documenting a real Indian business case. Why Participate?: This is an opportunity to: Work on a real-world business case. Conduct primary and secondary research. Understand Indian consumer behaviour. Apply marketing frameworks to an actual business. Build a published portfolio. Get your work published on MarkHub24. Receive due credit for your contribution. Receive a publication certificate. Develop a case that can strengthen your academic or professional portfolio. Most importantly, you will contribute to documenting real Indian businesses that are rarely represented in conventional business case literature. Submission Deadline: 2 October 2026 Submissions received after the deadline may not be considered. Before You Submit: Please ensure that you have: Selected a real Indian business. Conducted genuine research. Included a meaningful marketing analysis. Prepared a 3,000–4,000 word case. Included at least one original/authorised photograph. Provided accurate business information. Obtained the necessary information from the business. Kept confidential information protected. Provided appropriate business contact details for verification. Ensured the case is original. The Central Question: Don't ask only: “What is this business?” Ask: “Why does this business work, how does it compete, how does it understand its customers, and what can marketers learn from it?” That is what Bharat Business Cases is about. Real Indian Businesses. Real Business Challenges. Real Marketing Lessons. Submit your case by 2 October 2026 and help us document the businesses that shape India's markets, one case at a time. Organised By MarkHub24: The Marketing Intelligence & Learning Ecosystem