Brand Phoenix - National Level Marketing Challenge

Overview Reimagine. Rebuild. Rise. Take a failed or discontinued brand, identify the reasons behind its failure, rethink its strategy, reposition it, and pitch a compelling comeback. Prizes Worth ₹80,000 1st Prize: ₹35,000 2nd Prize: ₹25,000 3rd Prize: ₹20,000 Eligibility: PG students across India Registration Deadline: 5th September 2026 One Brand. One Bold Strategy. One Opportunity to Rise. Team & Eligibility Guidelines Each team must consist of 2–3 members. All team members must belong to the same college/institution. Cross-institution teams are not permitted. All participants must be bona fide students of the institution declared at the time of registration. Participant verification is mandatory. Participants with an official college email ID will be verified through their college email. In its absence, a valid college ID card must be provided as proof. Submission of false, inaccurate, or unverifiable information may result in disqualification. Game Rules Strict No-AI Policy: All work must be original and created by the participants. Violation of the No-AI policy may result in immediate disqualification. Late submissions will not be accepted. All deadlines must be strictly followed. Plagiarism or copying another team's work will lead to disqualification. Teams must be able to explain and defend their submitted ideas, if required. The game rulebook will be shared with the team POC, and all guidelines outlined in the rulebook must be strictly followed during the game.