BUSINESS MODEL TEARDOWN CHALLENGE

Business Model Teardown Challenge Decode. Disrupt. Rebuild. Powered by Unstop | Organized by E-Cell, Great Lakes Institute of Management About the Competition What if you could take apart the business model of a billion-dollar company, identify what makes it successful, find where it can break, and then rebuild it for the future? Business Model Teardown Challenge is an entrepreneurship and strategy competition designed to test how well you understand the businesses shaping today's economy. From Zomato and Blinkit to CRED, Nykaa, boAt and Meesho, participants will go beyond simply studying successful companies. You will tear down their business models, identify opportunities and vulnerabilities, and create a better way forward. This is not just a case competition. It is a test of how you think like an entrepreneur. The Challenge Every successful company has a business model. But every business model has a weakness. Your mission is to: DECODE → TEAR DOWN → IDENTIFY → REBUILD → DEFEND Understand how the business works.Find the crack in the model.Identify an opportunity.Build a better business model.Defend your idea against the jury. Who Can Participate? Open to undergraduate and postgraduate students. Students from any academic discipline or specialization can participate. Participants can register individually or as a team. No prior entrepreneurship experience is required. Team Size 1–3 members per team Competition Structure The competition consists of 3 rounds, and every round is an elimination round. Only the teams that clear one round will move to the next. Round 1 — the Entrepreneurial Iq Online Quiz | Elimination Round Think fast. Think commercially. The first round will test your understanding of entrepreneurship, business models, startups, strategy, marketing, finance and the business ecosystem. Topics may include: Entrepreneurship & startups Business models Revenue models Unit economics Marketing & GTM Startup funding Business strategy Famous startups & companies Innovation Current business trends Format: Online QuizMode: OnlineQuestions: 25 MCQ-based QuestionsTime: 10 Minutes Nature: Elimination Only the top-performing participants/teams will qualify for Round 2. Round 2 — Tear It Down Business Model Analysis & Submission | Elimination Round This is where the real teardown begins. Shortlisted teams will be provided with a company/business model to analyse. Your task is to go beyond describing the company. You need to understand why the business works, where it struggles and how you would rebuild it. Your analysis should cover: 1. Understand the Business Who is the customer? What problem does the company solve? What is its value proposition? How does it acquire customers? How does it make money? 2. Break Down the Economics Revenue streams Cost structure Customer acquisition Unit economics Profitability Scalability 3. Identify the CrackFind one major weakness, risk or untapped opportunity in the existing business model. Ask yourself: "Where can this business model become vulnerable?" 4. Rebuild the Model Now think like the founder. Propose a redesigned business model that can improve the company's: Revenue Profitability Customer acquisition Retention Scalability Competitive advantage 5. Defend Your Idea Your solution should not only be innovative. It should be realistic, commercially viable and scalable. Submission Format One Slide Submission PDF format Original work only Clear assumptions and supporting data should be mentioned Submission must be made through the Unstop platform within the specified deadline Nature: Elimination Round Only shortlisted teams will qualify for the final round. Round 3 — the Founder's Room Online Presentation | Final Elimination Round You've torn down the business. You've rebuilt it. Now convince the jury that your version is better. Shortlisted teams will present their Business Model Teardown to a panel of judges. Presentation Structure 5 Minutes — Presentation Present: Existing business model Key insight Major weakness/opportunity Your redesigned model Why it will work Expected impact Followed by: 3 Minutes — Jury Q&A The jury may challenge your: Assumptions Business model Market opportunity Revenue model Scalability Feasibility Competitive advantage Think on your feet. Defend your business. Judging Criteria Participants will be evaluated on: Criteria Weightage Understanding of Existing Business Model 15% Depth of Analysis 20% Identification of Key Opportunity/Problem 20% Innovation of Proposed Model 20% Feasibility & Commercial Viability 15% Scalability & Competitive Advantage 10% Total 100% For the final presentation, additional consideration will be given to: Storytelling Presentation quality Clarity of thought Response to jury questions Ability to defend assumptions Rules & Regulations Each team can have a maximum of 3 members. Participants must complete registration before the specified deadline. Every round is an elimination round. Only shortlisted teams from each round will progress further. All submissions must be original and created by the participating team. Plagiarism or submission of previously published work may result in immediate disqualification. Participants must adhere to the specified submission format and deadlines. Late submissions may not be considered. The decision of the organizing committee and jury will be final and binding. The organizers reserve the right to modify the competition schedule, format or rules if required. Participants are expected to maintain professional conduct throughout the competition. Any attempt to manipulate, impersonate or unfairly influence the competition process may result in disqualification.