Can You Spot What Others Might Miss?

Can You Spot What Others Miss?: A 10-Minute Digital Perception Challenge: How carefully do you read what you see online? Take part in a short, interactive challenge that explores how people interpret advertising, product information, and digital content. You will experience a simulated smartphone environment, examine online advertising content, make judgements, and answer a short set of questions. The challenge is designed to test your attention, interpretation, and perception—there are no right or wrong answers. Eligibility: Open to all participants Participants from any college/university, discipline, specialization, or academic background may participate. No prior knowledge of advertising, marketing, business, or research is required. Individual participation only. Inter-college and inter-specialization teams are not applicable, as this is an individual challenge. Each participant should complete the activity independently. Format: This is a single-round, individual digital challenge. Participants will: Simulated Smartphone → Advertisement → Interaction → Judgement → Questionnaire The experience will involve: Viewing information presented on a simulated smartphone screen. Carefully examining the advertising/product information shown. Making decisions based on what you perceive. Answering a short questionnaire about your impressions and judgements. Duration: Approximately 10 minutes, to be completed in one sitting. Participants are encouraged not to rush. Carefully read and examine each screen before proceeding, as the challenge is designed to assess natural responses to online information. Number of Questions: The study contains a short sequence of interactive screens followed by questionnaire items. The exact number of questions is intentionally not disclosed beforehand so that participants' natural responses are not influenced. There are no right or wrong answers. What will be recorded?: The study records: Your responses Time spent on each page Basic demographic information such as age group and gender The study does not record your name, email address, IP address, or location. Your responses are identified using a randomly generated code. Rules of the Challenge: Participation is voluntary. The challenge must be completed individually. Participants should complete the activity in one sitting. Please carefully read every screen and piece of information before proceeding. Do not deliberately skip, rush through, or randomly answer questions. Participants should respond based on their own perceptions and impressions. Do not discuss or share the study materials with other potential participants before they complete the challenge, as this may influence their natural responses. Participants may exit the study at any time before submission. There are no correct or incorrect responses; authentic responses are what matter. The study should not be completed multiple times by the same participant. Why Participate?: This is more than simply answering a questionnaire. For around 10 minutes, you will get the opportunity to step into the role of an everyday digital consumer and see how you respond when advertising and product information are presented online. Your attention matters. Your first impression matters. What you notice—and what you don't—matters. Ready to test how carefully you read what you see online?: Start the challenge: https://deceptive-ad-ed.netlify.app/ About the Study: Study Title: How People Read What They See OnlineSubtitle: A short study on advertising, information, and the judgements people make about brandsCategory: Online Advertising & Consumer Response Designed by: Dr. Kartikeya Bolar Professor, Information Systems & Analytics TAPMI, Manipal Academy of Higher Education, Manipal Participant Information: To preserve the naturalness of participants' responses, certain details about the precise research purpose are withheld until the activity is completed. Participants will receive a full explanation at the end of the study and will have the opportunity to withdraw their data at that point. Responses are securely stored and analysed only in aggregate for research and teaching purposes. Please participate only if you are comfortable with the information provided above.