Category Kings: Quiz 1: The Detergent Disruptors

Welcome to the very first dive into Category Kings - a 10-part series celebrating brands that didn't just enter a market; they built the entire category from scratch. We open on home turf: the Indian FMCG shelf. Decades before "disruption" was a buzzword, Nirma was already rewriting the rules of the detergent aisle, forcing a giant like HUL to fight back on price for the first time. This round is for the students of brand history - those who know why "Colgate" means toothpaste to half the country, and how a bar of soap or a box of powder can become a category unto itself. Sharpen your FMCG trivia. The washing powder wars start now. Format: Time Duration: 7 minutes Number of Questions: 20 Event Type: Individual participation Scoring: 1 point for each correct answer No negative marking Tie-breakers will be decided by the organizers