Concept to Campaign - National Level Reel Making Challenge

Overview: Think. Create. Strategize. Campaign. Concept to Campaign is a national-level marketing challenge for undergraduate students across India, designed to turn innovative ideas into powerful, strategic reel campaigns. Think creatively, build your strategy, and showcase your campaign skills while competing with some of the brightest young marketing minds in the country. Prizes Worth ₹35,000: Winner – ₹20,000 Runner-Up – ₹15,000 Registration Deadline: 5th September 2026 Team & Eligibility Guidelines: Each team must consist of 2–3 members. All team members must belong to the same college/institution. Cross-institution teams are not permitted. All participants must be bona fide students of the institution declared at the time of registration. Participant verification is mandatory. Participants with an official college email ID will be verified through their college email. In its absence, a valid college ID card as proof must be provided. Submission of false, inaccurate, or unverifiable information may result in disqualification. Game Rules: Strict No-AI Policy: All work must be original and created by the participants. Violation of the No-AI policy may result in immediate disqualification. Late submissions will not be accepted. All deadlines must be strictly adhered to. The submission will be in reel format and the timeline should not exceed 60 seconds. Teams must be able to explain their submitted campaigns, if required. The game rulebook will be shared with the team POC, and all guidelines outlined in the rulebook must be strictly followed during the game.