Fest Stall Challenge Night: Brand It. Pitch It. Launch It.

Opportunity Description Fest Stall Challenge Night is a creative, hands-on branding and pitching challenge where participants transform an ordinary college-fest stall idea into a memorable brand that people would actually want to visit. Every fest has stalls selling similar food, merchandise, services, or information. Your challenge is to choose one specific product or service, build a strong brand around it, create a compelling stall concept, and pitch your idea in just 60 seconds. Participants will work through three key stages: 1. Build Your BrandCreate a unique stall/brand name, tagline, target audience, specific problem being solved, and a clear reason why your stall deserves attention. 2. Visualise Your StallTurn your concept into a visual representation of how the stall would look on the actual fest day, including signage, branding, layout, setup, and overall experience. 3. Pitch ItPresent your brand and stall concept to the audience in a focused 60-second pitch. Participants will explain what they are offering, who it is for, what problem it solves, and why people should stop at their stall. The challenge is designed to develop branding, creativity, problem-solving, visual communication, presentation, and entrepreneurial thinking. The original challenge specifies a 45–60 minute session structure with five stages, including brand building, visualisation, pitching, audience voting, and winner selection. Challenge Brief Your college fest is happening. Every stall is competing for attention. Your job is to create one specific product or service that stands out from the crowd. Build the brand behind it, visualise the stall, and convince the audience in 60 seconds that your stall deserves a visit. Don't build a generic stall. Build a brand people remember. Rules, Eligibility, Process & Format Rules Participants must choose one specific product or service as the hero offering. The concept should have a clear brand name and tagline. Participants must identify a specific target audience. The stall should solve or address a clearly defined problem or need. The concept should demonstrate originality and creativity. Participants must prepare a visual representation of their proposed stall. Each participant gets 60 seconds to pitch their concept. Participants must submit their brand pitch document and stall visual. The session can accommodate a minimum of 10 participants and a maximum of 50 participants. Suggested Pitch Format Your 60-second pitch should cover: Problem → Brand Name → Product/Service → Target Audience → Stall Visual → Key Differentiator → Why People Should Visit What Your Pitch Should Include Brand Overview Stall/brand name Tagline Specific product or service Problem & Audience Problem being solved Target audience Why the audience needs your offering What makes your concept different Pitch Story Why people would stop at your stall What experience you want visitors to have Why your concept deserves attention Stall Visual Overall stall appearance Signage Branding Layout/setup Customer experience The source deck specifically defines the submission around the brand overview, problem/audience, pitch story, and stall visual. Evaluation Criteria Participants will be evaluated on: Clarity of the brand concept Specificity of the problem being solved Originality of the stall idea Understanding of the target audience Quality of the stall visual Communication and presentation Strength of the key differentiator Ability to deliver the concept effectively within 60 seconds