Fest Stall Challenge Night | Build, Brand & Pitch Your College Fest Stall

Opportunity Description Fest Stall Challenge Night is a fast-paced creative branding and pitching challenge where participants transform an ordinary college-fest stall into a concept that people would actually want to visit. Every stall may sell similar food, merchandise, or information — your challenge is to make yours stand out. Challenge Brief Create a complete stall concept around one specific product or service. Build its identity, define the audience and problem it solves, create a compelling stall visual, and pitch the idea in just 60 seconds. What You’ll Create A unique stall/brand name A catchy tagline One specific product or service The problem it solves A clearly defined target audience A strong differentiation strategy A realistic visual representation of the stall A concise 60-second pitch How It Works Build the Brand Develop your stall concept, brand identity, audience, problem statement and pitch. Create the Visual Turn your concept into a realistic visual representation showing the stall setup, signage, branding and overall experience. Prepare Your Pitch Refine your idea and prepare a clear 60-second presentation. Pitch to the Room Present your stall visual and explain why students should stop at your stall. Audience Vote & Selection The room votes on whether they would visit the stall. The ambassador nominates a winner, followed by a brief jury review. Submission Requirements: Each participant must submit: Brand pitch document Generated stall visual Link to the AI conversation/workflow used to develop the pitch Judging Criteria: Entries will be considered on: Clarity of the brand and problem being solved Originality of the stall concept Effective use of AI during the ideation and pitch-building process Quality and communication of the stall visual Participation: Minimum participants: 10 Maximum participants: 50 Individual participation Pitch duration: 60 seconds Overall session duration: approximately 45–60 minutes WhatsApp Group & Updates: After registering for the opportunity, participants are required to join the official WhatsApp group for Fest Stall Challenge Night. Who Should Participate? This challenge is ideal for students interested in: Branding and marketing Entrepreneurship Creative problem-solving Product ideation Public speaking Design and visual storytelling AI-assisted creativity Bring an idea. Build the brand. Visualise the experience. Pitch it. The source deck specifically emphasizes choosing one hero product, identifying a real audience, making the visual feel realistic, and structuring the pitch around the problem → brand → stall → reason to visit.