Go-To-Market Strategy Challenge

About Company: Hawk & Rare is a newly incorporated company building a brand in the natural and premium skincare space. Case Study Topic: To identify the right target consumer, market opportunity, product, positioning and go-to-market strategy for Hawk & Rare to build and scale a differentiated natural skincare brand in India over the next 12 months. Further details will be shared to the selected teams after registration. Eligibility: 1st year / 2nd year students of Tier-1 B-schools Team Size: 2 - 3 Timeline: 1 Month Prize: Rs. 10,000 & winners' certifications for winning team. Key Rules: All teams must submit their PPT and Excel files online within the specified deadline. Only shortlisted/finalist teams will be invited for a final presentation, which will be conducted virtually. Participants are responsible for all costs incurred during the project, including research, travel, surveys and other expenses. No reimbursement will be provided. Hawk & Rare's decision on evaluation, shortlisting and results will be final. Intellectual Property: All ideas, insights, recommendations and work submitted as part of the challenge will belong to Hawk & Rare. Confidentiality: Any non-public information shared by Hawk & Rare must be kept confidential and must not be disclosed publicly.