THE BRAND BRIEF: Crack the Brief. Own the Brand.

The competition is designed to test participants’ business knowledge, creativity, strategic thinking, and entrepreneurial problem-solving through an eliminatory business quiz and a creative business challenge. Shortlisted teams will combine two assigned companies or industries to develop a unique and feasible business concept, presenting their idea through a short creative video and an Instagram post/story that highlights its value proposition and market potential. Think beyond boundaries, merge unexpected ideas, and turn creativity into a business opportunity! Round Details: Round 1 – Online Eliminatory Quiz A 20 minute quiz consisting of 15 MCQs covering business fundamentals, marketing, entrepreneurship, business models, strategy, logical reasoning, and general business awareness. The team leader will attempt the quiz on behalf of the team. Shortlisted teams will qualify for Round 2. Round 2 – Creative Business Challenge Shortlisted teams will receive a combination of two companies or industries and develop an innovative business concept integrating both. Teams will have 48 hours to develop their ideas and prepare their submissions. Creative Video: A 60-second video presenting the business concept by choosing a creative format such as an advertisement, short skit, mock product launch, reel, or any engaging format. Instagram Post/Story: Create an Instagram post or story to creatively promote their proposed business concept. The post/story should be based on the same idea presented in the video. Submissions will be evaluated on originality, integration, feasibility, revenue model, value proposition, and presentation. Evaluation Criteria: 1. Judges’ Evaluation – 70%: The following criteria account for 100% of the judges’ evaluation, which contributes 70% to the overall final score. Originality & Creativity – 25%: Uniqueness and innovation of the proposed business concept. Industry Integration – 20%: Effectiveness of combining two businesses or industries. Feasibility & Revenue Model – 25%: Practicality, sustainability, and revenue-generating potential. Value Proposition – 15%: Clarity of the problem and value offered to customers. Presentation & Execution – 15%: Creativity and effectiveness of the video and Instagram post/story. 2. Audience Voting – 30%: Audience voting will take place through Instagram Story polls on CONSOC’s official Instagram account. Shortlisted teams will receive equal social media exposure and voting duration. Audience votes will contribute to the final score alongside judges’ evaluation. General Rules & Regulations: Originality: All submissions must be original. Plagiarism will lead to immediate disqualification. Strict Deadlines: No late submissions will be accepted under any circumstances. Final Decision: The decisions made by the judges and organizing team are final and binding. Professional Conduct: Any misrepresentation or misconduct may result in disqualification. Confidentiality: Participants must not share their solutions publicly until the competition concludes. Eligibility & Team Formation: Open to all college students. Teams must consist of 2 members. Both inter-college and intra-college teams are allowed. A participant can be a part of only one team. Register now and showcase your entrepreneurial edge!