The Identity Journey | Brand Identity Challenge

Overview Welcome to The Identity Journey, a brand identity challenge where symbols convey values, visual systems build trust and thoughtful design tells a lasting story. Let your imagination take the lead and create a visual identity that is uniquely yours, one mark, one colour, one story at a time. Objective To design a brand identity based on sustainability, durability and reliability. Eligibility Open to all students. Individual entries are allowed. Each participant can submit only 1 entry. Challenge Brief Prompt: Design a brand which focuses on sustainability, durability and reliability. The product is easy to handle and honest about its production. The existing theme and detailed brief are attached for reference. Your task is to create a modern, memorable, and versatile artwork while retaining the essence of the prompt. Submission Guidelines Participants must submit: Final Work: Brand identity presentation board compiled into a single digital layout (landscape or portrait). File Format & Resolution: JPG or PNG format, minimum resolution of 1080px wide. Written Requirement: A brief write-up (max 100 words in PDF format) explaining your interpretation of the theme, the tools used, and a list mentioning the exact names of all fonts used. Additional Files: Title of the Brand Identity, optional but encouraged. File/Folder Naming: Name_BrandIdentityChallenge_ANUVA2026.jpg Submission Method: The official submission link will be sent directly to your email address. Design Rules Originality: Must be 100% original work. No traced, copied, or AI-generated content is allowed. Plagiarism or use of AI will lead to disqualification. Content Restrictions: Content must be suitable for a general audience. Avoid offensive, violent, NSFW, or political content. Medium & Tools: Entries may be hand-drawn or digital. Hand-drawn entries must be scanned or photographed clearly. Minimal editing is allowed for lighting and contrast only. Designs may be black & white or colourful. Typography: Fonts must be open-source or commercially available and properly attributed where required. Specific Guidelines: Design must be neat and high-resolution. Do not use watermarks; credits will be provided separately. Entry Limit: One entry per person. Important Dates Registration Deadline: 25/10/2026 Submission Deadline: 26/10/2026 Results Announcement: 1/11/2026 (Note: While the offline Anuva fest concluded on September 27th, the online portal for both new registrations and final project uploads will remain open until October 25th and 26th.) Terms & Conditions By submitting, you grant the organizers the right to showcase your design on official platforms with appropriate credit. The winning design may be adapted or modified for final use. Decisions of the jury are final and binding.